Problem to be solved: To provide a fibronectin expression promoter containing a novel active component.
Solution: The features of the invention designed to solve the above problem are as follows:
(1) A fibronectin expression promoter containing chrysanthemum flower (scientific name: Chrysanthemum morifolium) and/or extract thereof as an active component.
(2) A fibronectin expression promoter described in (1) above, wherein the chrysanthemum flower extract contains at least 20 wt% of luteolin.
(3) A fibronectin expression promoter containing luteolin as an active component.
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