Problem to be solved: To provide an endoplasmic reticulum stress reducing agent containing a novel active component.
Solution:
(1) An endoplasmic reticulum stress reducing agent containing purple rice extract as an active component.
(2) An endoplasmic reticulum stress reducing agent containing cyanidin and/or cyanidin glycoside as an active component.
(3) An endoplasmic reticulum stress reducing agent containing the compound described below as an active component.